Mohd Shoaib

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Search marketing trends 2019 How will this guide help me and my business? Search marketing remains one of the most important acquisition channels for most businesses. Achieving visibility for your target keywords and outranking competitors is vital to the future of many businesses. This is especially the case where your audience shows their intent to buy through researching products and services, using search engines. In other sectors with lower intent, you can use content marketing to generate demand and interest in your products by creating content relevant to audience interests. So, to maintain and improve your competitiveness in the SERPs (Search Engine Results Pages), businesses and marketers involved in search marketing need to carefully track the latest changes and innovations by Google, Bing and other search engines. This applies both to changes in organic search results which will affect your search engine optimization (SEO) activities and the paid results if you...

You have a sleek website design, are utilizing a variety of digital marketing tactics to drive traffic to your website, and are even impressed with the number of visitors you see each month – so why aren’t you seeing an improvement in conversion rate? That’s why we’re here. In this post we’ll uncover the 6 things you need to do every month to boost your conversation rates. What is a Conversion Rate? Defined as the ratio of the number of visitors who took the desired action on your website (made a purchase, for example) to the total number of website visitors, a conversion rate is a measure of your site’s ability to transform visitors into paying customers. Achieving a higher conversion rate often translates to an increase revenue, which is why so many businesses focus on this metric for their website. How do You Calculate a Conversion Rate? Conversion rate = (# of visitors who took a specific action/total # of site visitors)*100. Let’s say that you receive 100 total sit...

        www.analytics.google.com Google Analytics decides the success of a digital marketing campaign. It lets marketers know how well their campaigns are performing and how result driven they are. In addition, it is very important for a company to run a campaign that is data-driven- And a Google Analytics Expert does this for them. Let us understand what an analytics is expected to do- What do Analytics experts do? They break down different kinds of information and data related to the site’s performances and visitors’ preferences. This way they help digital marketing managers have the right kind of site-reports at their disposal to get the expected outcomes. They also dig deep into site visitors and find out different information related to visitors’ inclinations and demographics to run a campaign without any ambiguity. To know more about how to become a Google Analytics Expert, first, you need to have the very clear perspective of what Google Analyt...

Beginner’s Guide to Facebook Business Manager If you are into online marketing, you must have heard of Facebook Business Manager. As the name suggests itself, Facebook Business Manager arranges the essentials that you require for managing your Facebook accounts in an adept fashion. It puts everything related to your need at one place. In this Facebook Business Manager tutorial, we will let you know more about Facebook Business Manager and how it can manage your pages and other essentials. There are 3+ million advertisers on Facebook, and Facebook Business Manager offers them the ability to manage and channelize all accounts simultaneously. According to HubSpot- Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Let us deep dive into it- 5 Steps to understand Facebook Business Manager 1. Why should you use Facebook Busi...