Mohd Shoaib

Search marketing trends 2019 How will this guide help me and my business? Search marketing remains one of the most important acquisition channels for most businesses. Achieving visibility for your target keywords and outranking competitors is vital to the future of many businesses. This is especially the case where your audience shows their intent to buy through researching products and services, using search engines. In other sectors with lower intent, you can use content marketing to generate demand and interest in your products by creating content relevant to audience interests. So, to maintain and improve your competitiveness in the SERPs (Search Engine Results Pages), businesses and marketers involved in search marketing need to carefully track the latest changes and innovations by Google, Bing and other search engines. This applies both to changes in organic search results which will affect your search engine optimization (SEO) activities and the paid results if you...

You have a sleek website design, are utilizing a variety of digital marketing tactics to drive traffic to your website, and are even impressed with the number of visitors you see each month – so why aren’t you seeing an improvement in conversion rate? That’s why we’re here. In this post we’ll uncover the 6 things you need to do every month to boost your conversation rates. What is a Conversion Rate? Defined as the ratio of the number of visitors who took the desired action on your website (made a purchase, for example) to the total number of website visitors, a conversion rate is a measure of your site’s ability to transform visitors into paying customers. Achieving a higher conversion rate often translates to an increase revenue, which is why so many businesses focus on this metric for their website. How do You Calculate a Conversion Rate? Conversion rate = (# of visitors who took a specific action/total # of site visitors)*100. Let’s say that you receive 100 total sit...

        www.analytics.google.com Google Analytics decides the success of a digital marketing campaign. It lets marketers know how well their campaigns are performing and how result driven they are. In addition, it is very important for a company to run a campaign that is data-driven- And a Google Analytics Expert does this for them. Let us understand what an analytics is expected to do- What do Analytics experts do? They break down different kinds of information and data related to the site’s performances and visitors’ preferences. This way they help digital marketing managers have the right kind of site-reports at their disposal to get the expected outcomes. They also dig deep into site visitors and find out different information related to visitors’ inclinations and demographics to run a campaign without any ambiguity. To know more about how to become a Google Analytics Expert, first, you need to have the very clear perspective of what Google Analyt...

Beginner’s Guide to Facebook Business Manager If you are into online marketing, you must have heard of Facebook Business Manager. As the name suggests itself, Facebook Business Manager arranges the essentials that you require for managing your Facebook accounts in an adept fashion. It puts everything related to your need at one place. In this Facebook Business Manager tutorial, we will let you know more about Facebook Business Manager and how it can manage your pages and other essentials. There are 3+ million advertisers on Facebook, and Facebook Business Manager offers them the ability to manage and channelize all accounts simultaneously. According to HubSpot- Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Let us deep dive into it- 5 Steps to understand Facebook Business Manager 1. Why should you use Facebook Busi...

Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage reputation online, generate leads or acquire new customers.  The main problem with content marketing is there is too much content. Fear not, we have rounded up some of the best content marketing tips from the pros. These 27 content marketing tips will surely give you an upper hand with your content marketing efforts. Some tips may be no brainers while some are . So go forth and conquer the digital world with your awesome content. If you wish to master these content marketing techniques and learn other aspects of digital marketing such as SEO, SEM for your business or career growth, you should consider our flagship Top 27 Actionable Content Marketing Tips to Drive More Traffic and Engagement Use Content to Gently Guide Consumers through the Buying Cycle Use Social Ads to Amplify ...

The programming department is the creative heart of every network. The department is responsible for the production of all on-line  communication  of the network. The communication on the web has three stages to it, they are in the order as follows… Content – A compelling message of interest to the viewers – Step 1 Clarity – Clear message using the best technical tools – Step 2 Creativity – Innovative ways to communicate the message without compromising on content & clarity – Step 3 The key Programing functions in the web are are… Original Content Development Original Content Sourcing Content Management Content Promotion Content Scheduling Content Performance Review Original Content Development For The Web In-House Production – The network commissions few productions suitable for its viewer base using in-house creative & crew. Out-Sourced Production – The network commissions few productions to external production houses who either own...