Digital Marketing Tips For Beginners



The technological development and the market forces have brought Online Marketing Jobs to the center stage.
Gone are the days when companies used to resort to traditional marketing practices for revenue generation. Today Internet Marketing Practices are building the path to success for big brands across the globe.
Digital Marketing Industry in the modern time is estimated to be valued at $68 billion and experts only predict this industry to expand more in the future. It is the most right time to take advantage of this digital wave that has touched every sector in our country and abroad, to have a fulfilling career ahead.
Speaking of that, we have compiled in this article 10 hot job picks for you that are high in demand now.

   One of the most sought-after Online Marketing Jobs

   Online Marketing Manager

An Online Marketer is responsible for all things digital of a brand.
The job of an online marketer starts with increasing the brand visibility, raising awareness regarding the brand to ensuring an increase in sales.
The job role of such Online Marketing Jobs demands an experience of 5+ years, plus certifications reflecting the expertise in different internet and social marketing subjects.
After getting appointed as an online marketing manager you will be expected to supervise digital marketing executives, oversee content management, analytics and manage inbound marketing activities.

Notable Skills that an Online Marketing Manager should have are

  • Ability to use Data to run Conversion Driven Campaigns
  • Knowledge of Search Engine Marketing (Paid & Unpaid)
  • The right use of Social Media Marketing & Advertising
  • Ability to integrate Content Marketing & Email Marketing
  • Knowledge of Visual Advertising & Viral Marketing Techniques
  • Ability to run Mobile Marketing
  • Expertize in measuring outputs of Campaigns
  • Knowledge of Digital Marketing Tools & Platforms

Certifications available for Online Marketing Manager

  • Facebook Marketing Master Certification
  • Content Marketing Certification
  • Certification (Vskills)
  • Google Certifications
  • HubSpot Inbound Marketing Certification
Having more than 7 to 10 years of experience as an Online Marketing Manager makes you eligible for Online Marketing Director profiles as well. The Online Marketing Director Job Description includes
  • 10+ years of experience as Online Marketing Manager
  • 10+ years of experience in planning, developing and implementing Online Marketing Strategies
  • In-depth knowledge of all the online marketing channels, tools, and latest practices
  • 10+ years of hands-on experience with Web Analytics, CRM, SEO, & Inbound tools & practices
  • Basic knowledge of web design & development relevant to Search Engine Compatibility
  • The sense of ownership and pride in a company’s overall digital success
  • Critical thinker, team players, decision-making abilities, leader and problem-solving skills
  • Good time-management, interpersonal and communication skills
  • Masters in marketing, HR, Digital Technologies or relevant fields.

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