E-mail Marketing

Email Marketing is still the driving force of some major conversions for e-businesses. But, frankly speaking, using emails to get the expected outcomes is a constantly evolving process and what is yielding results right now won’t be an integral part of the future of email marketing.

For email marketers, knowing how they can continue sending Emails to their prospects’ inbox to make conversions in the ever-changing environment is very important.

Actually, you can get deals from your prospects’ inbox- only if you can target and convince their Mind-Box.

You need to incorporate email-marketing strategies that can target your potential customers with more automated, appealing and engaging manner, but by using the emotional intelligence.

For sure, future of email marketing will be heading towards Artificial Intelligence (and we’ll talk about AI in this post as well), but still, the emotional intelligence would be the prime factor around which all other factors will work.

                                                    

                                                  

In 10 to 15 years from now, bulk and impersonal email marketing will undoubtedly be long gone. With email providers making it harder and harder for marketers to reach inboxes, we’ll see Artificial Intelligence and powerful algorithms come to the surface.

In fact, Artificial Intelligence – with tools like Alexa – will probably be used by customers to tell marketers how they want to be marketed to. With highly sophisticated interactive and personalized marketing campaigns, better targeting and real-time outreach, the conversion rates and ROI on email should see a dramatic increase – better than ever before.

Therefore, Email is not going to be replaced with any other means of online marketing- It is only going to be more automated but more personalized as well.

In the future of Email Marketing, you all will witness continued personalization of email as a norm.