Marketing with Social Media
The holiday season is here again!
You have the perfect opportunity to engage with your audience, increase your customer base, and boost the traffic of your business. No wonder, almost every business is running a Christmas social media campaign and promoting their products.
According to a recent study by Google, 57% of shoppers believe that promotions and coupons play a big role in their holiday shopping.
Holidays are a great time for increasing sales as almost everyone is out in the market shopping for gifts. Hence, we have prepared a simple guide for Christmas social media campaigns. Utilize these Christmas social media ideas to increase engagement across your digital channels.
Christmas Social Media Campaign Ideas
If you haven’t yet planned Christmas social media campaigns yet or you are struggling to find good ideas, then check these simple strategies.
1. Change Your Profile And Cover Picture
The first impression of your social media profiles decides how many people will return. This first encounter should be designed in a way to leave an everlasting impression.
Modify your cover picture and profile photo to match the holiday spirit. Of course, this should not be totally inclined towards the holiday celebrations but ensure you radiate your brand value through your graphics. Many people are encouraged to view your social media channel if they like your cover or profile picture.
Plan your Christmas social media campaign before you start changing your digital look and feel. Decide whether you want to promote some products and services or highlight holiday promotion offers. Use simple yet attractive designs to display this information.
Tip: Don’t restrict your efforts to one social media channel. Today, users have approximately 8 social media accounts. Hence, use all social media channels such as Facebook, Instagram, Pinterest, Twitter, etc.
2. Create A Merry Christmas Offer
For small businesses, a total of 20-30% sales of the year are acquired at the time of holidays, which means the last two months of the year. This is also the reason why many retailers create special offers to attract more users during these months.
Social media messages such as one-day offer, Christmas deal, buy one get one, and 70% cashback offers always tend to attract user attention.
Firstly, decide your Christmas social media campaign offer – whether you will give some discount, buy one get one offer or special gift vouchers to users. Once you have decided this, you can use good graphics to get the information out.
However, remember, the motive is to spread the word not highlight the graphic design. Your text (offer) should be loud and clear. You can also use a pre-designed template for all the posts that go for this campaign.
Tip: Many online businesses use only free shipping to attract more customers. Regardless of the order amount, allow your users to purchase products without any shipping charges.
Holiday seasons are happy times. You can relate this happiness and emotion to your brand. Of course, offers have their own position in your Christmas social media campaign, but spreading holiday joy is also essential.
This can include Christmas social media posts asking users about their favourite holiday memory.
One recent trend is to post a series of questions for user engagement. For example, asking users what is the best part of Christmas: food, gifts, or decoration?
This reminds us, during the holiday season, one of the best parts is food preparation. Share a short video of unique food ideas.
3. Share the Christmas Joy
Holiday seasons are happy times. You can relate this happiness and emotion to your brand. Of course, offers have their own position in your Christmas social media campaign, but spreading holiday joy is also essential.
This can include Christmas social media posts asking users about their favourite holiday memory.
One recent trend is to post a series of questions for user engagement. For example, asking users what is the best part of Christmas: food, gifts, or decoration?
This reminds us, during the holiday season, one of the best parts is food preparation. Share a short video of unique food ideas.
4. Run A Contest
One of the classic ways to welcome new users during holidays is through contests. We all know about giveaways, prize games, and shout outs.
Prepare a content and give away something in return to your audience.
For example, ask your audience to hand cook some holiday delicacy and share a video with you. This video should also be shared on their personal profile as well. The best and most creative recipe will win a holiday gift hamper.
All the food lovers will check your Christmas social media campaign, share a recipe, and even give you a shoutout. These food lovers may also involve food bloggers, who will help you increase your outreach.
However, again, one thing you need to keep in mind is to prepare attractive, understandable graphics and highlight the offer through catchy content. This post should also be a part of your paid promotions to get as much outreach as possible.
5. Highlight Your Gift-Worthy Products
Since the aim of Christmas social media campaigns is to increase user outreach and boost engagement, you need to highlight your gift-worthy products.
For instance, people are less likely to buy a calculator during the holiday season. However, they can surely purchase cute notebooks with a personalized holiday message. Right? This notebook when paired with pens can be gifted to a writer.
The idea behind is to highlight the products that can be used as Christmas gifts. You can create short videos to explain to users how these products can be gifted or used during the holiday season.
6. Create Fun Social Videos
If you have seen this video in the past, chances are you still remember it.
Video content is still the most shareable across various social media platforms. And if you can create an amazing video like the above one, you can spread the awareness about your brand to a lot of people.
The scientific fact behind video content being more powerful is that we remember what we see more often than what we read. Visuals in your Christmas social media campaign can create an emotional bond and strengthen your connection with your existing customers.
7. Prepare A Gift Guide
Holiday gift anxiety is real. Many people are too indecisive to decide gifts for friends and family members. Hence, you can reduce their burden simply by sharing a gift guide.
This guide can be formed in various ways – you can share an ebook, short posts ever Friday till Christmas, or a blog post.
Tip: Instead of simply sharing what can be gifted, share why it can be gifted to someone.
.png)
Comments
Post a Comment