Landing Page
How Great Landing Page Design Can Drive Marketing Success In order to understand why landing page design is so important in an effective marketing strategy, let’s first understand what its purpose is. Any website has two different types of pages. Both of these serve a different purpose and are meant for different audiences. The first is interlinked web pages. These refer to pages that are linked through an internal navigation system and together give a third-party a complete picture of your product and company. They contain details from what you do to your team to how someone can find you. People who are already clients use these interlinked web pages as a repository of information while a prospective customer uses them to find out more about you when they search on google and other search engines. The other type of pages is what we call landing pages. As per Marketing Sherpa, “48% of marketers create a new landing page template for each marketing cam...